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 Welcome to Source London!


This website is to help you understand the role of consumer behaviour in relation to Source London.


It describes the main concepts of the purchase decision process in consumer and organisational markets, explains the diffusion of innovation model and how it is used to understand the purchase decision process, explains the role of informal and formal groups in the context of marketing communications and explains how communications can be improved by understanding opinion leadership, formers and followers.


If you have any questions then please contact us on and find out more about Source London at